Sky Sports Box Office’s (service which is providing games for £14.95) audience figures has been released by the British Audience Research Board (BARB) and Gary Neville wants this idea to be scrapped off.
Aston Villa’s last two games were broadcasted on Sky Sports Box Office which saw a decrease in the number of viewers. Villa’s next game (against Southampton ) will also be available on Sky Sports as part of a pay per view service.
Last weekend’s games on Pay Per View saw low audiences, with Newcastle vs Man. United attracted only 40,000 viewers in contrast to Chelsea vs Man. United game (on Sky Sports subscriber) which attracted 1.7 million viewers.
Villa vs Leicester City game was watched by almost 20k viewers on pay per watch, meaning around £300,000 was made due to the Box Office charges.
Fans from all around the country criticized this model from the start and now pundits are also demanding to scrap this idea.
Gary Neville shared his views on this service and said a regulator must be appointed to maitain balance, “What an independent regulator does, appointed by the government, is just look at balance and fairness. So that self-interest through the Premier League, or whether it be other factions of football, are just able to be brought back to a simple ‘no that doesn’t work’.”
“£14.95, that doesn’t work, so Mr. Regulator says ‘no you’re not doing that, it doesn’t work for the fan, it’s not fair at this moment of time we’re gonna stop it’. That’s one example.”
“It just needs scrapping. It’s gone. It’s finished. No one is paying, no one is watching, it’s done, it’s finished, get rid of it.”
Premier League clubs are due to meet on Tuesday to discuss these changes and it is expected that this service will be scrapped.